How many articles you should publish on blog per week?
How many blog posts per week? Historical blogging question. I have spoken several times about the importance of daily publications and I have always praised blogs capable of publishing consistently. The reason for this healthy admiration?
With constant production, you can build a base of readers who start following your updates. Create a loyal audience, important for increasing visits, shares, comments. Publishing every day is a decisive step to create a community, a reference point for your blog. But how often?
The topics of the post
- Continuity of blog publications
- The importance of online publications
- Is there a precise number of articles?
- It depends on what your audience wants
- Advantages and disadvantages of publishing a lot
- So how many posts to write per week?
Continuity of blog publications
Having a community means securing your blog over time, and creating an army of ambassadors ready to share your name without gain. Only because you have become a reliable and constant source.
Here, reliability and consistency. The first virtue is cultivated with quality content.
The second, on the other hand, needs daily commitment. So the question comes back: How many blog posts per week? I’ll give you a dry answer, without turning around the topic: to create an interesting following, and to build a loyal audience, you can start with two articles a week. A good number, right?
The importance of online publications
Looking at the inbound marketing perspective (and assuming linearity between audience demand and blogger supply), each article is a gateway to potential customers. Each published article is an opportunity in the SERP.
As the number of posts increases, visits to the blog soar. As Hubspot suggests, business blogs that post more than 16 posts per month (4 per week) have 3.5x more traffic than those who stick to one weekly post.
Of course, it is an important commitment. It’s not easy to write 4 articles a week. Especially if you are alone in the blogging job. It takes constant effort.
We need a new awareness that puts the blog at the center of inbound marketing activity. If you work with the company blog you can consider the idea of internal collaborations. That is, you can get employees to blog.
An interesting and feasible scenario, perhaps thanks to some training events. Involving your employees or colleagues in the work of writing can be a good way to get useful content for your business. And to brush up on the team spirit. A spirit that can do a lot for your business.
Look at the relationship between the number of posts and leads. Again there is a surge in positive data with the increase in posts. Corporate blogs that post 16 articles per week generate 4.5 more leads than blogs that stick with one article every 7 days. The lead is the first step in turning a contact into a customer.
Don’t forget, too, that by increasing the posts you create an archive of content that always stays online. Always available when the user searches for the right query on Google. Hubspot remembers that 75% of visits come from old posts.
And for leads, we are at 90%. Isn’t this a reason to update old articles with care and speed up your editorial calendar? It depends on the audience.
Is there a precise number of articles?
Don’t ask me, please. Did I give you an ideal number: how many posts to write per week? Two, a good number. An ideal balance for a person who has a thousand commitments. If you have time I recommend three. Or four. Each article is one more opportunity to achieve your goals. Exactly, what are your goals?
What are the goals of the post? Fuel your content marketing strategy? Create an archive of tutorials and cornerstone content? Look beyond the Google Analytics chart – no niche is too small, says Seth Godin.
And do you know what that means? The turnover counts. Count how many useful people you can bring to the blog to buy, or to ask for information. Many bloggers track contacts received with Contact Form on Google Analytics, and they do well.
So they can understand what works and what doesn’t, what brings fruitful visits, and what needs to be forgotten. All of this means that the number of posts is relative.
You can publish a 600-word post a day, or you can publish a 5,000-word pillar article every two weeks. In the first case you can rattle off opinions, in the second you face a case study with data collected and processed with your resources.
It depends on what your audience wants
Two articles a week? The average value, acceptable value for a corporate blog or freelancer who wants to start working with an inbound marketing perspective.
But you have to listen to what the audience is asking. So read and interpret the numbers of Google Analytics, try different solutions for your publications, create columns with different styles and densities. Try to understand what allows you to increase visits.
But also which solution allows you to create more leads, more contacts useful to achieve your goals. And make money online with your blog.
Blogging for passion, to take the time, to show that you are there too: all this is fine. but to obtain clear results the blogger, or the web writer, must be supported by a good interpreter of the Google Analytics data.
Advantages and disadvantages of publishing a lot
You’ve jumped through hoops: finding time to write every day isn’t easy. But is it really useful to work in this way? Should you increase the pace?
It depends on the type of project. If you run an online magazine or newspaper it can be useful to have a good number of publications. Especially if you want to access Google News, a platform that requires constant updates.
Increasing the number of blog publications can improve visits and position: more articles available means improving SEO opportunities. But then?
Publishing a lot on the blog often means putting quality aside in favor of quantity. This is not valid: better to publish little and well, at least this is my point of view. The risk of filling the blog with useless material is high.
So how many posts to write per week?
My opinion is in the article. I leave you an average figure (2 articles per week) but it all depends on the people you need to reach. It all depends on what the users who are part of your target are looking for. How many posts to write per week?
Never stop, always aim for quality. This is KissAnime point of view: yours instead? Leave your idea in the comments, now I’m interested in your opinion.